After a man has a woman

 No woman before the man, what things in order to be properly; a man after a woman has put everything into confusion, not because men are lazy, but because of men like watching a woman pick up something for him while chatter hundred their dirty, men think this is a blessing;



man without a woman, before you suffer illness that can endure, it is to die only to see a doctor; men with women After birth the slightest ailment should tell a woman not a man to become precious, but because men like to see a woman as he was concerned and anxious demeanor the way, men think this is a blessing;



man without a woman, before a meal does not need someone by your side; a man after a woman has, even if a woman hungry men also want women to sit on the same side to watch their kids gobbled it like a man like this is a kind of happiness;



man without a woman before, do not say No matter how tired tired; a man after a woman has, if not tired, also said that he tired, and men want a woman with her gentle massage to their own hands, men think this is a blessing;



man without a woman before a man of his own home from work; man after a woman has, if Occasionally a woman not seen after work and felt himself alone, doing nothing;



No woman before the man, always saying one With women, the learned it is because disadvantage do; man after a woman has to understand the women have their own circle, but also their way of life, men can not interfere;



woman before the man did not always feel that men should be as good as gold; man after a woman has to understand the need to say something sometimes white lies;



woman before the man did not always understand why women do not like to cry; men have After a woman, I see it is because she hurt her favorite people;



No woman before the man, always on the woman's sad confusion; man with a woman after to understand the woman in the most grief when her only man Baoyi Bao, had to rely on her sense, nothing;



No woman before the man, always believed that women romantic love; man with a woman, the desire to understand the woman really is the most romantic thing with getting older and men;



woman before the man did not always consider themselves should be hurt by others; a man after a woman has learned to love everyone around him;



no women before men, living one's holidays; man with a woman after the man is over woman's holiday;



No woman before the man, living the lives of black and white reversed; men with women, the life becomes very regular;



before men without women, how many cigarettes a day pumping does not matter; a man after a woman has, always restrained himself, because men no longer understand the health of men is a men's health;



No woman before the man, or a boy; man after a woman has only become a man.

Yang Lan do the best you ( speech ) -6

 Question 7: Ms. Yang Lan, Hello, I would like to ask, I know you have many, many experiences in life, when I ask you is, every time the turnoff for life, you are Bing what kind of mind to spend?
Yang Lan: Thank you! My attitude is simply the subject of my speech today, I want to do your best, because I can not compared with others, I can not see who can be compared with Albert Einstein discovered the theory of relativity, we can not compare; We can not be compared with the Lee Kuan Yew said that to create a country, we do not need; we can not even go over with the Zhang Yimou film; to talk to than the movies Bingbing ... ...
I think we are born each one has its own potential and talent, but also have our limitations, we are not the smartest person in the world, but fortunately we are not stupid, we know that the world by hard work and persistence is the ability to make up for some of our inherent gap. But hey, I think, ah, in each node of a life that is very important, I feel very sincere to ourselves, to our own very sincere. You say you want to choose a job, I hope we can find a job you love, because is very hard to do any work, the only thing you love to do something you do not complain because if you and the world hard and complaining too bad I think this day, so I want to follow your own inner voice that you really love, career choice, choose what you really love that person, then I think this is one of the most basic criteria. So a society if it is a good society, then it should allow people to do their best before, everyone is talented in a different position to have the opportunity to show that if a business good, he would Let every employee to become your best, whether he is suited to financial, management, or suitable, or suitable for sale, he can come to show their talents. I think if a relationship is definitely not the best feelings of accomplishment of a another person to sacrifice themselves, or one of them completely submerged their own value to hide the shadow of another person, I do not believe that such feelings are a healthy relationship, I think a most healthy, the best feeling is to let the relationship among the two people have the opportunity to become better myself, and when I, as a mother, I feel particularly happy, not just say I have two children can love, I feel these two children constantly remind me that I should have done better myself, so I think if we are a loving, responsible person, then the most important nodes in my opinion are not be tempted, in fact, relatively short in my business several times encountered on the road quite big temptation is to say, maybe you do not abide by a promise, you'll get a great financial return, but looking back to up, more proud of is when I have kept those promises, to comply with the principles of my own mind, because I do not want to look down on their own, but after it, after a few years later you will find all these decisions you are Yes, because it affects your reputation and affect the surrounding people to get along with your relationship, you will get more economic benefits, if it is from a utilitarian point of view to say. I would like to follow my inner voice is that true basis of any selection, thank you!
Question 8: I would like to contact Ms. Yang Lan, one problem is that you just mentioned the successful requires two conditions, one is warm, one is pure, then I believe that in the face of business and life experiences of the process, you just also referred to will face many temptations, so when faced with temptation, how do you keep your enthusiasm and continued this simple? Thank you!
Yang Lan: I do not know how I maintained, I am so for it! One thing you love, the one you love, you can not tell the reasons, for instance, you have to love the insurance, you may talk about the reasons that may not necessarily be able to make me fall in love with the insurance; like I do this media work, I am particularly rewarding, but I can not pass to others or to another is the same as a mechanical engineer, is human nature, human growth process, people's educational background will give you a certain thing have a passion to produce a passionate, sometimes there is no way that by pure reason or logic to analysis. For me, very fortunate that I was doing something I am very passionate about, what measurable standard? In my 20 years of anchors and reporters after the interview if any of my guests today, I still get nervous, so they said that how can that be? This has nothing to be nervous? But I will, because I care, because I am excited because I was afraid for a limited time, I did not ask them all the questions, because I was afraid I did not touch the most valuable guests, or should convey the most information. I think this is a proof that I love I'm doing this thing, so this love is difficult to describe, that is no way to tell others to listen, so I think both of them in their careers or life, if you are doing something you love, in love together with their life, this is enough motivation for you to continue.
an actor named Li Qi, big fat, you must have seen him play in the comedy and drama, he is Shaanxi people, who had been drifting north, there is a very lackluster day, but he persevered, he has I think it is a famous name is not so rough rough grounds, he said, nothing in this world I am very, very hard, according to Li Qi's logic is deserved, you're sitting in this position to do not do, like at home, lazy, lazy and then you feel, how other people live in nice house, I did not live, that I'm sorry, that is , you did not go, then you have nothing to complain about their living environment do now, so I think he is very good that this point, so if you really love to do their own in this industry, you eat the bitter fact, you are willing to tolerate and afford.
Question 9: Hello! I was charged to the company's Tu Wenbin, Dongguan, Guangdong, then you have stood for two hours you are tired? Can sit down, because I think we all sit very comfortable to listen to your speech, but you, I think you're tired. I ask you, how you manage your team, your mode of communication and how the management like? Thank you!
Yang Lan: Actually this question I ask you? How many of your team?
Question: I am on Jan. 19 this year into the company.
Yang Lan: So you mostly go it alone right now?
question: rather, many of my thoughts, perhaps my colleagues will understand my leadership, I hope that the future like you are successful, there is hope and really see the kind of excitement sense. So I want to ask you in this regard!
Yang Lan: Actually this question, I would like to ask all of you veterans, although one that in time, I'd like to hang Zheng total, the media industry is talent-intensive and creative-intensive, so the company are not particularly large scale to hundreds of individuals. So I can not imagine managing tens of thousands, perhaps even the future development of the hundreds of thousands. In addition, in fact, I have been in the management of learning by doing, although sometimes a few days to the Business School study, I think it is very superficial, in fact, management is my weakness, I am not a particularly good at managing people, but I think it may from management, a clear division of responsibilities and authority is very important, and if any of the things that are unavoidably go through my words, it must be exhausted me, and then held up the team, so I now This change is being done to me from the center of such a management model, to become independent is to make the team to develop the market to advance the project, which is kind of my current state.
Question 10: I represent a farmer in Henan, the voice of farmers I know best, I would like to ask you a question, can not pass you to the media, through the media so that people are aware of the insurance, understand the insurance, so that they are to have protection, thank you!
Yang Lan: Thank you for your question! How to use the media to make people more understanding of insurance, I feel that this is a very important social topic. I think that the Chinese model of social mobilization and the charity model is still in the relatively early stage, for example, when relief is all donations, donate money, then all of a sudden do not know to whom the money, so who do anything. For example, because I have been concerned about the development of public welfare, 2008, earthquake that year, the country's charitable donations we reached 600 million, but let you know before the earthquake the country's average annual number of charitable donations it? If I remember correctly, less than 70 billion it! Means that the year is usually 10 times the normal year. The one hand it shows the big disaster of the year, the country people have a glow of love and a difficult one this assistance comes from a spirit of solidarity; but on the other hand, also said a GDP so large, and has surpassed Japan countries, only 7.0 billion to our GDP, 0.03% What does this mean? That we do not have an institutional arrangement, there is no fund-raising fund-raising arrangements, no payment of money by the arrangement of money and the quality of human capacity is not enough ... ... there is an example of that is to say, I am now in the China Red Cross will serve as executive director of the Chinese Red Cross family, the year in the earthquake, received a donation of 500 million, of which 2 million budget for temporary disaster housing and school construction, they want to explore new model - with the public sector to tender, with the hope to bid on all public bodies to see who would be responsible for the use of these 2 million. Results for six months did not put a qualified, What does this mean? The management of a charity he did not even earn over 100 million, 100 million no control over, how dare you put 2 million to manage him, he's even had the heart to do it wholeheartedly, and he Without this ability to ah! He does not know how to purchase raw materials, ah, he did not know how to talk to the construction team to negotiate, ah, he did not know to who design drawings! So that is that China's system of charity a lot of construction, I think in this context, in fact, insurance is a very good institutional arrangements, such as health insurance, having a child have leukemia, and we donated a few hundred thousand as if an individual is to solve this problem, and that the whole society there are so many individuals how to solve ah, all this passion, by such media offensive, have to rely on the years before the disaster that radiate out of the charity passion? This is not enough, so I am very willing to promote through the media the way the idea of ​​such insurance as the total Zheng said, insurance is a responsibility, a love, is a charity. I hope in future we can figure out a way to the media, how to be more convincing, more vivid so that people understand this matter, starting with this intention, I also have this idea.
Question 11: Ms. Yang Lan, Hello! I want to ask your skin care so well, how would you work to ease the pressure? Also would like to ask you how to balance work and life, thank you!
Yang Lan: human body, skin and other issues, I think 70% -80% due to genetic, said this quite disappointing, but I really think so, my grandmother and My mother skin is particularly good, my grandmother died last year at the age of 98 years old, a lifetime of labor, the physical condition is very good, very healthy, so I think first of all to thank them, give me a good inheritance.
in addition, although there are many men here, we say that the topic of women you do not mind it! And she must rely on sleep Well, you sleep more, do not be anxious, to sleep, we did a professional women's statistics, is the world average is 23% of people have sleep problems, China's average is 40% of the people sleep problems, men and women on average, 60% of China's professional women have sleep problems, which indicates that we deal with stress, there were little suited to, you know! So the pressure of work and our sense of responsibility to the family of the child's guilt, and so let us live in a long time under pressure, which is not particularly good for our physical and mental health, so I think we should be able to do today put down, is very important, self-maintenance conditions, good sleep, I think the skin is the best, then that exercise, although I am extremely busy, but I still insist on a week 1 to 2 times, each time there is a to 2 hours of exercise time, Chinese women traditionally stay at home, but now they are, all are thinking about weight loss, who do not go to the gym, in fact, exercise is the best detoxification method, and it accelerated Your blood circulation to your whole body functions, including skin are at a relatively young and healthy a state, while the secretion of the brain called dopamine back to you What a phenol or happy hormones, so your life have a better sense of self, so I think more exercise good sleep, that is so, thank you!
good, that here today, with such a sunny afternoon, we sat together exchange ideas with the venue, but also to the general account of Zheng mission accomplished my task, I hope we can bring inspiration and benefits Finally, thank you again!
(end of the lecture).

After 2012 the iron force

 After 2012 the iron force

2012 end of the world, while the iron edge due to the unique geographical environment dodged a bullet.

we finished the ark came to take the iron force, to the iron force established by the University of N.

1. Beijing 749 points on the iron force candidates to the University, and the door not looking for children who do not care relationship.


2. Tieli cold in mergers KFC and McDonald's, Pizza Hut, open chain of the world after the Hawker to thoroughly improve the eating habits of people around the world to enable them to big chunks of the cold, the mouth Lane also shouted hello.

4. annual Nobel Prize winner in the iron force of Xinhua Bookstore signings a month, six months ahead of this but also look at the Xinhua Bookstore, hello there is no schedule.

5.LV, Starbucks force in iron stores can not afford rent, Wenhua Road.

6. annual Woods, Bill Gates, Paul Allen, Warren Buffett to force hotels to iron consumption N (N ≥ 100)
< br> times. This has to give them their Guiqiu we Embassy visa.

7 iron force in case of an ordinary residential house of 27 square feet Adds points.


8.2 支 Super team, three CBA teams, Kaka, C Luo force team in the iron! Kobe Bryant, Lebron James played for two college! acquisition of two outer NFL ball


Support Team, , Shanghai people too little, too low attendance, belonging to economically underdeveloped areas.

10. International Olympic Committee and FIFA decided that future Olympic Games and the iron force is permanent host to the World Cup Final!

11. iron force all people to the streets by car MiG -29, F-35, you say you open a Bugatti Veyron feel ashamed to drive the road so crowded Who Ya

District for a District, also sent a congratulatory message to the United Nations Secretariat, the U.S. president to visit China were received by the Divisional Railway suburban

force. There the family dog ​​was gone, next to Obama is in line to buy cold- Ma, immediately call the Pentagon to require global positioning search

cable, just to let people say that he Tieli good.

13. Politburo Standing Committee was appointed President and iron force of the Mass are hello.

14. Russia's nuclear strike targets in China is only the first round of iron force, FBI reliable information, destroying iron force, China's economy back in 5000.

15. Shanghai Shenzhen City, more than 1,700 listed companies in the iron force of a 1699. for that was not on the Nasdaq and the New York Stock Exchange!

16. Beijing Shanghai Hong Kong's wealthy to buy bankrupt Tieli suburban and rural areas account proud to say only If the iron force ........< br> 18. U.S. officials rushed to Tieli City study tour to the immigrant also worried that he fled the tendency is to brush the plate must also be thorough investigation of the Zu

eighth generation of ancestors.

19. Ai micro-finish power of children in the iron excited after the concert, said: after the Grammy Awards will not get so excited.

20. Every year the National Day military parade in the world's largest direct change Zhengyang Avenue held.

21. a Bugatti Veyron Lamborghini and a rear-end at the station before the intersection, the traffic police to the loss is too small rejected on the grounds.

22. Paris, after 50 arduous negotiations, the iron force eventually lost with him.

23. iron force all the people that educate our children, I'll buy you a Microsoft office, we lost family in the face.

Eight of eight jokes philosophy of life can tell you [ turn ]

 The architect
a wife to call the architect, said that whenever a train passed, her bed would shake.

architects just go to bed to lie down, his wife's husband on the back. He Seeing the situation, it snapped He Wen: is true, but sounds very false; some of his words are false, but is no doubt.

2, lure
English gentleman and the French woman with a box by a woman to lure the British, who complained after she was strip lie down cold. Mr. own quilt to her, she kept saying cold.

benevolent style of the man is a good man, understand the man is a good style man.

3, spoon
Mike walked into the restaurant, ordered a soup, waiter soon brought him up.
waiter just left, and Mike would yell out: Manager respectful towards Mike nodded, and said: ],[But we often have get rid of the right, leaving the errors, the result is mistake.

4, wearing the wrong
dining room, the one exception humble people timidly touched another customer, that person is wearing a coat.

Straighten, often humble; and crooked manager who is fierce as a bull.

5, call back to London
a Scotsman, like the way to visit an old friend, but forgot his address, then sent a telegram to my father: ? rate this!
】 【insight when we finally found the right answer, but found that it is the most useless.

6, sad story
three people to New York vacation. They are in a 45th floor high-rise hotel booked a suite.
One night, the building elevator failure, the waiter arranged for them to spend the night in the hall.
They conferred and decided on foot back to the room, and decided to take turns telling jokes, singing and storytelling in order to reduce the fatigue CASTLE.
told jokes, sang songs, and finally climbed to the 34th floor, we all felt exhausted.
br> insight】 【our pain, so humor; our sense of humor, so happy.

7, a famous writer
sell books to bookstores to visit. Bookstore owner by surprise, and quickly removed all the books, all put the book writer. Writer came to the bookstore, the heart is very happy, asked: br> insight】 【

8, to help
at the post office lobby, a woman went to a middle-aged him, and politely said: br>
old lady said: What to do for you? If you refuse to help, people will hate you for a week; if help was not perfect, might as well ... ...

Automotive application of new technologies in welding and general trends

 Welding is a necessary modern mechanical manufacturing process method has been widely in automotive applications. Automobile engines, transmissions, axles, frame, body, total of six cars can not do without welding technology in Chengdu . in the manufacture of automotive parts, spot welding, projection welding, seam welding, roll welding, arc welding electrodes, CO2 gas welding, arc welding, gas welding, brazing, friction welding, electron beam welding and laser welding, etc. various welding methods, due to spot welding, gas welding, brazing with the production capacity, high degree of automation, high-speed, low power, welding deformation is small, easy to operate features, so the auto body sheet metal cover parts particularly suitable for Therefore, the most widely used in automobile production. spot in the investment costs of about 75%, and other welding methods account for only 25%.
With the development of automobile industry, auto body welding line direction is gradually to the fully automated development, in order to catch up with international standards, while improving the yield, requiring efforts to improve the quality of car manufacturing. we all know, the premise is to automate the manufacture of precision components to high, I hope the minimum welding distortion, welding parts look to be fresh, and called for welding technology is increasing. China joined the WTO is facing opportunities and challenges, welding, application of new technologies to enhance the brand of the automotive industry has an important role.
one welding method used in automobile and parts application of welding applications
automotive industry is one of the industries most extensive, the use of a wide variety of welding methods, its application as follows:
1. welding
(1) is mainly used for spot welding body assembly, flooring, doors, side panels, after the Circuit, before the bridge and other small parts.
(2) multi-spot welding for the underbody, trucks cars, doors, hood and trunk lid and so on.
(3) welding and roll welding for body parts, shock absorber stem, brake shoes, screws, nuts and small, such as stents.
(4) seam welding for body cover Rain canopies, shock absorbers head, fuel tank, muffler and oil pan, etc..
(5) welding for steel ring, behind the intake valve stem, and cutting tools.
2. Arc
( 1) CO2 arc welding for the trunk, rear axle, frame, shock absorber stem, beam, shell and tube rear axle, drive shaft, hydraulic cylinders and jacks such as welding.
(2) welding for oil pan, aluminum welding and repair welding of parts.
(3) arc welding electrode for thick parts such as brackets, spare tire racks, chassis, etc..
(4) for submerged arc welding half-pipe, flanges, pressure vessels, natural gas vehicles.
3. special welding
(1) friction welding for automotive valve stem, rear axle, axle, steering rod and attendant tools.
(2) electron beam welding for the gear, after the bridges.
(3) for the underbody of laser welding and cutting gear, spare parts and so under the materials and trimming.
4. oxyacetylene welding
welding for body assembly.
5.
for brazing radiators, copper and steel, hard alloy welding.
Second, the auto industry in the application of new welding technology < br> Today, advanced welding technology in the automotive industry are many, just to cite the relevant body welding and welding technology.
1. welding and control of energy-saving technology
(1) hanging spot CIS machine is the most widely used in the automotive industry hanging spot welding machine, a workshop is often tens or hundreds, mostly in its capacity above 100kVA, the welding of automotive sheet has been widely used.
(2) Currently a lot of resistance welding machine welding machine AC 50Hz single-phase AC power supply, large capacity, low power factor. the development of three-phase low-frequency resistance welding machine, three-phase secondary rectification welding exposure (in ordinary type spot welder, seam welder, welder application) and the IGBT inverter resistance welding machine, can solve the power imbalances and improve the power factor (up to 09 or more) of the problem. while also further save power, computer control parameters conducive to the realization, can be better for welding aluminum, stainless steel and other hard to weld metal welding. It may also further reduce the weight of equipment.
(3) the control of resistance welding Southwest Jiaotong University, aluminum rim for a welding plant development rim welded into a PLC (programmable controller) intelligent controller, to transform the original machine to solve the aluminum rim of the welding quality problems and improve welding productivity. and then developed the same factory seam welding controllers PLC, general clean-up requirements to solve parts of the seam welding problems. by the development of these two controllers proved more than single-chip computer controller PLC anti-interference ability, high reliability; than industrial controller, small size, cost low, using a common single-phase industrial frequency AC resistance welding machine to complete the difficult work of welding and seam welding.
2. gas shielded welding technology
(1) transition of the surface tension of the key method of waveform control method is completed by two current pulses a droplet, the first current pulse to form a droplet and make it grow, until the droplet and the workpiece short circuit; the first two current pulses is a short-term and continuously detect narrow pulse di / dt, while the value of control current pulses to generate the appropriate electromagnetic contraction, contraction of the droplet neck thinner, and finally pulled off by the surface tension of molten pool to complete a transition without causing droplet spatter (see Figure 1 ).
(2) waveform control of inverter power inverter power good use of the dynamic features and flexible controllability, the use of waveform control, in the early stages of inhibition of short circuit current is increased to reduce the electromagnetic force when the newly formed bridge Droplet break barriers and explosion, reduce large particles splash, and help droplet spread in the pool; when droplets spread in the pool after the current rapid rise in order to accelerate the formation of necking at a later slow rise to a lower peak, so that when the splash off the bridge explosion reduced.
(3) welding the new technology of non-metal arc welding (TIG) and metal arc (MIG) two, are used for automotive industry non-ferrous metals and high-alloy steel welding. In order to improve the forming CO2 gas shielded welding spatter and reducing by adding 80% or 20% Ar mixed gas arc welding.
3. high energy beam welding and heat processing technology
high energy beam heat source is the energy density is greater than 5t108W/m2 heat source (electron beam, ion beam and laser), are applied in the automotive industry, the current development of new technologies abroad:
(1) laser and arc composite heat welding laser welding can be a narrow and deep weld welding, arc welding can weld a wide and shallow weld; former investment, the latter low-cost combination of both characteristics, will greatly improve welding efficiency. laser and arc composite heat welding torch design is particularly important, the angle between the two heat sources should be as small as possible, also designed the laser torch + dual-arc power.
The method has been in the 4 ~ 8mm thick steel structures used, are intended to for thinner aluminum auto parts production and welding (see Figure 2). In addition to welding and precision laser cutting applications, also the formation of friction surface pattern or remelted composite thin oil layer, to improve wear resistance the application.
(2) the application of argon plasma in plasma welding and cutting applications already in the industry, mainly for steel and nonferrous metal processing. At present the air plasma cutting has been widely applied to general steel and nonferrous metals cutting, the introduction of the domestic rail passenger car plant underwater plasma cutting, in order to reduce distortion and improve accuracy. engine valve body already filled circle with plasma welding. Over the last decade a great powder plasma welding development, can be smaller than the fusion fine welding thin materials, to a variety of special alloy welding.
Third, the automotive industry's development trend of new welding materials
With the development of increasingly compact car compact, lightweight, application of new materials the car had significant changes in material composition, the future is still steel car body materials mainly for the thinning of the plate thickness, the widespread adoption of high-strength steel. Meanwhile, in order to improve corrosion resistance of the body, many of the world automobile manufacturers in the car applied to the production of a large number of galvanized steel. In addition, use of aluminum, plastic and ceramic materials. According to experts predict that by the end of the century and will not appear in high-volume production of aluminum car body or the plastic body.
1. galvanized steel
chapter in the American Welding Society meeting on the application of automotive sheet metal welding problems, the experts pointed out that welding galvanized steel is the most promising laser welding. However, due to the process degree of automation is not enough, we must improve access to widely used in automotive spot welding method. The main disadvantage of this approach is to weld pieces of zinc electrode contact with the transition of leaving a large number of electrodes wear rapidly. it is suggested that use of Al2O3 dispersion particle reinforced Cu-Zn and Cu-Cr alloy electrode can be welded in the smallest reactor in order to guarantee access to the minimum size of welded joints.
2.
order to achieve high strength steel lightweight vehicles to improve vehicle safety performance, high-strength steel in the automotive application is increasing year by year, now appears a new generation of high-strength steel material mm ultra-fine grain steel. This mainly refers to steel to further improve the economic indicators, based on iron and steel materials strength and toughness of steel than the existing double. a new generation of ultra-fine grain steel in the organizational structure with ultra-fine grain, high purity and high uniformity of properties.
currently used to study a new generation of super- fine-grained steel are 400MPa and 800MPa grade two level.
in the study of a new generation of iron and steel, China and the international level and there is no gap, almost the same time started, with Japan and Korea lead the world live together . However, due to the short time there, so the unit does not participate in a lot of research, mainly in iron and steel Research Institute and Department of Mechanical Engineering, Tsinghua University based. in the ultra-fine grain steel welding technology for a certain study, achieved some advanced results.
3.
aluminum alloy with a light weight, high strength and corrosion resistance, etc., is an excellent building material, automobile industry has gradually aluminum alloy parts used. aluminum alloy welding has five main features:
(1) dense surface layer of aluminum oxide film (melting point of about 2050 ℃), if not can get rid of welding, the melting will affect the quality of basic metals, the quality of the formation of inclusions.
(2) large thermal conductivity (about 4 times steel), electrical conductivity, welding and steel to achieve the same welding speed, the welding heat input than when welding steel about 2 ~ 4 times.
(3) linear expansion coefficient, weldments have a greater thermal stress, deformation and cracking tendency.
(4) prone to porosity.
(5) aluminum alloy reduces the strength of welded joints.
aluminum alloy welding of these features, what we in the development of welding equipment and welding problems should be taken seriously, the only way to develop a suitable aluminum alloy welding equipment, materials and welding technology .
Fourth, the overall automotive industry trends welding
1
development of automated flexible manufacturing system status throughout the entire automotive industry for welding, soldering is not difficult to analyze the development trend of the automotive industry: development of an automated flexible production system. while industrial robots, automated production, and flexibility for set production features in one, so the large-scale car production in recent years, the rapid use of the robot. in welding, the main use is to spot welding robots and welding machines people.
shown in Figure 3, the robot's use in cars is rapidly increasing. welding production line is to be highly automated, widely used in 6 degrees of freedom robot, and robot welding guns store, according to the welding welding of different parts of the product change request or automatically from the repository grasping for the necessary welding clamp. transmission devices already developed into a more flexible use of unmanned induction driven car.
2 development of lightweight modular Intelligent automatic welding
level of domestic and foreign auto welding lags far behind. In recent years, the domestic auto manufacturers attach great importance to the automation of welding. such as the introduction of the Jetta of FAW 13 body assembly plant production line automation rate more than 80%. the line by computer (programmable logic controller PLC-3) control, automatic transmission and welding to complete the workpiece. Welding by the R30-type robot and the G60 polar toggle Robot 61 units conducted robot driven by computer control, numbers and text display, the tape recorder input and output procedures. robotic action sequence with point-of-step path, with a high level of automation of welding, both to improve the working conditions, improved product quality and productivity, and reduce material consumption.
similar high level of production lines in Shanghai, Wuhan and other places have Gezi and introduction, including Germany, the United States, France and Japan, advanced automotive manufacturing technology. But these after all far can not adapt to the rapid development of China's national auto industry needs, we must adhere to the technical innovation, to accelerate the development of energy efficient welding new materials, new technology and new equipment, development and application of robot technology, the development of lightweight smart intelligent devices, the establishment of efficient and economical welding automation systems, we must use computers and information technology to transform traditional industries, improve grades.
believe that in the near future, through our joint efforts, the domestic auto industry's welding technology will be gradually reduced with advanced welding technology the gap and meet the WTO challenges and opportunities brought to the automobile industry.
Body Manufacturing Technology Center, Shanghai Jiaotong University Zhang Yansong

SOHO, a successful experience of foreign trade - Lung brother's personal space

 Forum, (a) the basis of years of foreign trade in the QQ in
, Jade is so funny, chat later, enter the topic: In addition to orders but basically, the rest of the whole process of foreign trade is what I was doing, from organizing production plan, with the single, do documents, in addition to the tax refund, to track the entire order process, keep abreast of trends. br> at low wages, but it is very hard work, Jade one of the top 4 individual positions. also often end in disappointment, no matter how good things to do, are just a credit to the leadership, a point a little mistake, nothing will be demoted to . The careful work, especially Jade, do things very patient, as long as something through his hand, generally do not go wrong, allowing him to trade in the local industry was well received, work is smooth all the way.
for inversely proportional to income and to pay too much, the end of 2000, Jade left the house for 10 years the company, although sad, but also no turning back. seems to have been prescient, he worked for state-owned enterprises, this year has been sold to private companies, 50% of the workers laid off.
(b) from the document to the SOHO
basis with many years of foreign trade, Jade left the company after himself equipped with a computer, a fax, a telephone, had just joined to the rise of SOHO owners in the country.
then reality is not as imaginary smooth, just out of Jade, underestimated by the market, I do not know the company's product has become obsolete before, sales have been declining, is still standing on the original selling old products .6 months down the Internet to find a lot of customers, but also take a lot of inquiries, but always also no longer have any late news.
This went on six months, Jade finally found the problem, because he is a tool where the town, before leaving the original company, there are many small factories there, the price is extremely competitive, if not a certain skill, SOHO difficult to do it. So he timely adjust the pattern, the search a number of best-selling products and more difficult. After watching many foreign countries, after the big sites, Jade was discovered that he has been a sit idle, he had never known that he engaged in this line, even There are so many things, but their original company's product, just a small corner of the sand, but that part is extremely competitive, so, SOHO folder in which the family simply can not survive.
Jade election some species, began looking for the factory to factory to understand the product, and product use and use often learn to run the factory, in the process, learned about marketing.
in 2 months after this, a customer Start inquiry, will ask some very specialized knowledge, and this time Jade, who has been a professional point of view that to answer questions, make guests happy. We have made possible 'Recalling the days when there is no order, Jade is still fresh in my memory: will not give up, I have been trying, finally boil out. , Jade With a motivated and dedicated heart, proved himself to everyone.
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Geely, Chery their future adversaries VS

 History of China's auto industry as a starting point to 1953, after nearly 50 years of history, in the old and the new turn of the century, only the true sense of the national car company (not the Gemini flown emerged as representatives of independent car brands. carry the great risk from the staggered start to the condemned controversial, to the windy car arena, overseas and elated, and finally by the national attention and encourage support, they bite the bullet , embarked on a bumpy road.
Needless to say, Geely, Chery's success is largely due to their independent research and development practice throughout the road. in the revitalization under the banner of national auto industry, their growth experience is so similar, they are based on domestic and overseas ambitions look exactly the same, and even their mode of operation, the marketing track, there are comparable products of the Department. but they have fundamental differences, such as family background, one is a private enterprise, a state-owned enterprises.
Mr. Li, Yin Yao as Geely, Chery head, in dealing with philosophy, management, art, words and deeds of style, and it is utterly different products. wise decision-making and leadership, Geely Automobile has become a successful model in the Chinese auto industry a unique phenomenon in the volatilized Geely Geely phenomenon. and taking a different path other state-owned enterprises, the rapid rise of Chery direct threat to them, almost a and Chery are entering the automotive industry in 1997, received national production directory also in 2001, since their products continue to be produced, so far the market has made remarkable sales performance. a cycle of five years, and now Geely and Chery have not Geely and Chery early days, and they grew up. Upon the completion of the rite, the high-spirited, Geely, Chery will go where? and, in their own brands, the Geely and Chery may be the same camp, but after when the two grow in strength, are friends or foes, both in the domestic market or foreign markets, will be a very real problem.
corporate personality: choleric phlegmatic, Geely, Chery VS
Mr. Li is from Zhejiang and Zhejiang businessmen, careful planning is his strength; while Mr. Li has few ambitions of others and courage, otherwise he will only be piecemeal, by opening a photo studio for a living. Lee described China most grass-roots entrepreneurs. His initial education was high school, no background, his life's pot of gold is earned by the studio opened in 2000 dollars. Later, he made the refrigerator, making and decorating materials, building motorcycles, eventually enter the automotive industry, there is no he did not dare to do. Lee's courage should be a common saying: , Chery before entering the experience of his life is simple. According to the Chinese automotive reports, YIN born in 1962 (compared with Li to big 1 year old), Chaohu, Anhui, Chinese Communist Party In 1984 graduated from the Anhui Institute of Technology (now the Hefei University of Technology) automobile manufacturing professional, then 12 and a half years into the work of the FAW, FAW - Volkswagen Automotive Co., Ltd. and Director of any assembly plant logistics section chief, won the FAW do from the executive vice president, chairman, received numerous honors.
the history of the development of enterprises, we will find a common phenomenon, that is the fate of private enterprises are often closely linked with the leaders. Leaders are strong, business is strong; leadership failure, the business failure; leaders out, the corporate health; leading the blind, the companies will fall. For the state-owned enterprises, the influence of the leader will not be so clear and thorough to the point where life and death. but as a New enterprises in the corporate culture has not been established when the leader's character determines the character of this enterprise.
Li Shufu, indulgent, character persistence, a keen eye, making him easily be enlarged beyond the enterprise itself, and enterprise development shows strong vitality and Lee's personal heroism complement each other. choleric type Li Shufu, Geely's character completely, the young and imaginative, high profile and even unexpected things, like a grand scale, the courage to challenge the purpose and strong. Zealous almost bizarre shares important national force. Mr. Li's personal charm, Geely hold high the banner of independent, private business background, so lucky attracting much attention, fame.
Yin Yao honest man, doing low-key, including the former chairman, party secretary of Wuhu Zhanxia to, at any time the spirit of the Chery be summarized as: trouble, Chery has long been the rule, also in line with the identity of its state-owned enterprises. trees still while the wind blows, Chery, China's own brand as a leader in the automotive industry has been standing on rough eye of the storm, not only can not be low-key Chery, Yin Yao also began to face the public, in the major media exposure increased rapidly.
While Geely and Chery different patterns of development, enterprise development strategies are not the same, but their history is somewhat similar started.
was It appears that only private enterprise making cars is something deviant, without state permits, state-owned enterprises can not be arbitrarily into it. The same is to realize their dreams, Mr. Li for their own dreams, as well as Chery in Wuhu in Anhui Province to revitalize the auto industry's dream, Under the national policy barriers, invariably chose the curve into the way, that is, the chickens lay eggs. To this end, Mr. Li acquired a car factory in Deyang Prison, by walking a fine way to get the initial production engines, auto parts after the industrial companies in Anhui under the guise of the production car, the car can not be produced after the national inventory, so joined SAIC in order to gain a production license. Also involved in the automotive industry in 1997, 2001 full production car, since then, Geely and odd Rui Yifei sky, skyrocket.
started Geely and Chery, the country set off a , advance auto industry spent 40 million yuan, 1 year after the dejected exit. Oaks scare the Herd were the lessons of countless fantasies in the automotive manufacturing misappropriating plan halfway. Geely and Chery are lucky, with the state the perfect vehicle development policy, as well as access to the automotive industry to raise the threshold, their business model has not re-copied.
talent strategy: high-hungry VS cited Feng Tong Peking University Professor Lu Feng
the development of the auspicious course is divided into two stages, and through the integration of the domestic automobile industry resources to accelerate its technological capability development. executives. Since then, career management expert and professional and technical personnel to gradually replace the existing key management personnel positions into the company.
auspicious talent strategy concept is dilemma. According to legend, Mr. Li decided to make the car at the time, but not the hands of a professional and technical personnel, who staff the files one by one turned motorcycle, and eventually found three from the car factory to the engineer, Mr. Li was highly valued, and immediately put to to me. talent shortages and technology gaps difficult to Li Shufu, the repairer scheme, beggars in the recruitment of talented people has become urgent parties.
Geely is a private enterprise, not only weak forces, but also by the colored glasses of discrimination, Mr. Li is therefore most urgent to hire top talent with a government background to help him conquer the world, and absorb large automobile company executives and technical personnel for the expansion of management and technical strength of Geely. In this line of thinking, under Mr. Li found the first one of the most Xu Gang, mm good partner. Xu to the Geely Group, he served as Vice Chairman, President, responsible for the daily operation and management, is Lee's right-hand man in mid-February .2003, Geely hired the former general manager of Shanghai Volkswagen, Nanyang served as group vice president, responsible for planning , manufacturing, and cooperation. so there was the Macro Group personnel director, chief accountant and a new resource partner of Asset Management chief Zhang Zhe, a former FAW - Volkswagen commercial general manager of FAW Jinbei Group Director general manager, vice chairman of China Brilliance Automotive Exhibition million in gold and so on, they all are able to make plans, to break soil skeleton staff expansion.
After a year of innovation, Mr. Li's brother out of the management, Geely say goodbye the family business era, when Mr. Li has been completed the layout of the high-end talent, but Geely's engineering, quality management and line mechanics, technicians are always the biggest short board. one, two steam plant in Hubei is a Ford car massive layoffs after the merger, Maple will know immediately sent all of these retrenched workers move into. Geely shows the extent of human hunger.
Mr. Li felt the talent famine, in the present, the lack of vehicle management and technical personnel the current circumstances, by people obviously not a long digging around, and make the necessary talent pool is necessary to .2000, Changping District of Beijing Geely University in Beijing and put into use, there are 1.6 million students in school, become private business school model. Mr. Li vision, not only the repairer, while also made man.
Chery itself is state-owned enterprises, the former chairman and party secretary of Wuhu Zhanxia to such background conditions of state and official unmatched Geely . Again shoulder, Several heavyweights must be mentioned. Min Xu Research Institute of Automotive Engineering, Procurement Minister Zhang Lin, Fu Zhen Giken Co., Ltd. Anhui Vice President Gu Yu, who are well-known automobile enterprises in foreign technology and management experienced returnees. Chery right Eugene Fung, deputy chief engineer, is the new China car engine design first. Shinji Terada, Japanese automobile manufacturers to improve the scene expert, has worked for Mitsubishi Motors plant for 30 years, the current director of Chery assembly Plant hh
in Chery, there is a world-class automotive experts and more than 120 domestic auto top talent, while professional and technical staff of nearly 3,000. Chery who can Chery will provide better treatment, but the appeal from the charm of the enterprise itself, as Chery's this platform could make that dream become a reality. with a cause to people, keep people with a dream, this is the biggest advantage of Chery.
A recent news on the auspicious, was originally invited Mr. Li, general manager of Shanghai Volkswagen, Nanyang has resigned after leaving that he may return to their original work SAIC office. The incident also reflects the turnover of private enterprises Geely immature side. Geely Automobile Company had two snow and Bo Yang, president of Community, later replaced by Miao Bo Yang Motor Co. to become president of the snow, Miao leave luck. After this, Li and Xu Gang, and then invited a number of management elite airborne . talent strategy is the first strategy, the frequent changes of personnel so full of Geely instability. In short, the technology gap, the shrinking market, brain drain and other issues, are private enterprises should pay special attention.
marketing strategy: marketing news Speaking of low-key marketing
VS car marketing strategy, price is one of the means, because the price reduction policy is without exception, all the frequent use of car manufacturers and therefore not what has been superb, unique strategies. about the market due Variety All car manufacturers lack of a consistent marketing strategy of the main line, appears to stage a very strong, very quick success and fuzzy. contrast, Geely and Chery, there are also such problems. Naji Li, the car marketing, service marketing, speed, marketing, cultural marketing, sports marketing, marketing, and so the concept of happiness. In fact, all of these terms can be summarized Geely marketing strategy, Mr. Li is a good use of something called strategy.
news marketing advertising into the content is to spread the news and promotion. the benefits of this strategy is the same cost, the news can bring greater marketing publicity, and even long-term influence. news marketing well, can play a multiplier wonders. overview of the history of Geely cars in several events, the news is Mr. Li hand surgeon marketing results.
2001 年 3 months, the auspicious and Guangzhou Football Association signed a contract set up in Guangzhou lucky football team, and Mr. Li hoped that through the optimistic about the long-term benefits of football, but otherwise he was: first, Mr. Li made through the operation of Guangzhou, Guangzhou Football Geely support the government hopes; second place in the end of the season and COSCO Match Strike, Let the Chinese Football Association on a A Li to shut the door. Then Mr. Li bombarded football, in this farce, the Geely car to people known. then, Geely began its rapid development. It is reported that before the auspicious intervention in football In 1999, Geely Group's sales of less than 30 billion yuan, but left after two years of football in 2004, Mr. Li's Geely Group sales have been close to 100 million. Today, Geely, Guangzhou, Mr. Li did not mention the football team has been , and many people have forgotten it, but the reputation of football to bring to Li Shufu, Geely has created tremendous value.
2002 年 10 1st, Asia's fastest man Blackie Ko has succeeded in flying over the Great Wall, the Yellow River after the driving adventure Geely cars over the Potala Palace, the United States and Japan, as Geely Automobile manufacturers promote a successful news.
2002 年 12 months, Toyota to The lawsuit, saying the United States and Japan Geely Group leaflets on cars in acts of trademark infringement of the Toyota company's intellectual property, requiring compensation for 14 million yuan Geely .2003 November, the first instance verdict in favor of Geely. Geely Automobile site records this major event: November 2003 before and after, Geely Automobile is not only shine, but also done enough to maintain intellectual property rights as the embodiment of righteous article.
As of today, Mr. Li also take advantage of this kind of news marketing. has been no Chinese enterprises to participate in the Detroit , Frankfurt, Paris, Tokyo four International Auto Show, Geely Automobile was in September of this year as the first domestic car companies participating in Frankfurt, the International Motor Show of the Chinese people to achieve a breakthrough. those days, Mr. Li has frequently appeared in major media on the website.
with other car manufacturers overwhelming advertising campaign the contrary, Geely Automobile few large areas of advertising, its dealer advertising support is minimal. However, Mr. Li was with the least money, the optimal publicity, and applied successfully. even, Li can not spend a penny can be brought to the auspicious reputation. Li to know what the media is most needed. continue to create their own news, Geely has achieved the highest level.
and auspicious epoch marketing practices compared to the same low-key Chery is mainly reflected in its marketing strategy. that Chery low profile, because it is not good at hype themselves, but continue to emphasize their price advantage, technical superiority and service advantages, very directly to Chery to push the concept to the market terminals. Chery's marketing strategy is detailed in the product sequence, depending on the different models for different consumer marketing positioning strategy. Finding the right position he can find the best entry point. This is Chery not only to build a good car at an affordable price, but also made the highest level of quality on behalf of the Chinese car strategy. the same as the representative of China's independent brands, Chery's strength and influence Biji Li are great, if you want to use the information marketing Chery strategy should not be difficult. But a few pieces of shoulders, Chery is not very honorable thing, make it very difficult as fearless as the original.
first paid close attention to the events Chery and SAIC's marriage rupture. has been divided between SAIC and Chery Automobile, and the relationship between points and the focus of the industry. Now the only explanation is that SAIC Chery Automobile was the national automobile production directory to obtain the strategic options taken, and now Chery through their own efforts has received national automobile production standard directory, SAIC Chery Automobile for the strategic significance has not.
Sun Yong's second event is to go undone. from auto version of a newspaper Chery, a sales manager editor of airborne, Sun Yong bold display their hands and feet, Chery products in the market made a lot of record, dealers tend to specification, brand value has also been improved. JIANG days in Chery not only been in the news figures, Chery also received considerable attention. Sun Yong's departure is a mystery, but it is undeniable that, Sun's corporate style publicity and Chery opposite.
third incident is also related to intellectual property issues, Since May 2003 the official listing of appearance and the QQ mini-car Matiz Daewoo-based Chevrolet SPARK strikingly similar vehicles, GM Daewoo has been indicted in claim 80 million yuan. QQ and the deterioration of relations between Chery, SAIC eventually quit Chery. In the face of prosecution, Chery very low-key performance.
Chery deal with these events in the performance of low-key attitude is wrong, or disdain, do not know. Chery on top and Steam seems that Chery should be keeping a low profile, rather than around publicity and provocation. Perhaps it is this low-key style, so Chery avoid the air, hand win to take the people's sympathy and support. It seems that Mr. Li Yao Zhang Yang and Yin The low-key, even achieved the same purpose.
product strategy: differences between low-cost multi-product expansion of VS
Geely and Chery to enter the automotive industry beginning of this century, is facing international auto giants in China by range of Kia, Dongfeng Honda, Beijing Hyundai, Beijing Benz, Nanjing Fiat, and other leading Chinese auto market, the joint venture. from a product perspective, it is interesting that, in addition to Shanghai GM, KIA and 10 million part of the production of Nanjing Fiat yuan small cars, the other main high-end cars are.
small car area of the economy, has been Shanghai GM Sail, KIA Maxima, Nanjing Fiat Siena, and Changan Suzuki , FAW Xiali several models such as dominated by a limited. Geely have aimed at is the loophole, Geely pride four million listed price, in one fell swoop to unseat the Charade and Alto. Geely launched after the US-Japan pricing, but also 4 million. As a direct and Xiali 2000 and Sail Geely Ulion tit for tat, strategic intent is more obvious. In addition to sports Meiren Bao, Geely, another force, Shanghai Maple Automobile prices are in the 7 million or less.
adhering to a low-cost and differentiation strategy. At the technical level, Geely not even merit. and in quality, Geely Automobile although the Geely should make efforts to change Tiger, from the low to middle-grade, off-road vehicles, covering most of China's range of automotive consumer demand. from the entry point of view, Chery chose the 1.6 displacement situation, at the time of such displacement model of gold price were 15 million, while the situation with strong price reached 88,000 yuan, a strong impact on the image and visibility. The most worth mentioning is headed niche Chery QQ, its greatest significance is that China's low-emission cars to put on a car; product positioning prominent, stylish compact; price position than expected, 4.98 million, the lowest less than 3 million; marketing is also very successful. QQ is still on the market today highly regarded economic model, one of the Chery Automobile create a marketing miracle.
not only in the vehicle field, Chery also focus on the development of the engine with independent intellectual property rights, which is developing its own brand Chery one of the main In 2002, Chery Chery launched power (Chery Power) strategic planning, with a total investment of 3.0 billion, the second engine plant to establish Chery. This year March 28, the engine plant on a production. Today the highest level of 9 production lines, 200 sets of CNC machining centers, formed the engine of the world's highest level of automation manufacturing, production and R & D cooperation of Austria AVL company with independent intellectual property rights of three series, a total of 18 models of the highest level of all-aluminum engine. in the next two years, all ACTECO series engine will continue to develop complete, replace the Mitsubishi engine, equipped with Chery new car, and while achieving sales of foreign support. At present, Chery's models in their respective market segments have a place, while the overall effect of Chery products play a role, Chery, China's own brand of pillar enterprises to do the prototype has begun to show.
capital of ways: backdoor listing VS national support
Geely never short of money. Xu Gang of luck in the transformation of the production base to spend, need 10 billion to complete. Geely Group, according to results of 2004 show that full year sales of 10.1 million units, compared with 20,000 the year before, net profit of just over two hundred million yuan . And before the Geely Holding Group, responsible person in an interview when he said that although the macro-control so lucky in many ways contracted, but is still in R & D investment as high as 3.5 billion. Clearly, the rush to fund the expansion of the Geely Group great demand on.
funds tight across the board, Mr. Li has the Government had selected the background and financial double Xu Gang as CEO, to consider the operation of the capital itself. Although Mr. Li will not answer this, but in January 2003, Geely moved the capital from the sea is strong footnote in Hangzhou. In moving the capital to the ceremony, the principal leaders of Hangzhou, expressed in the policy and financing support.
charity alone obviously can not meet Mr. Li's appetite, the stock market is what it is hard seek solutions. Lee was revealed in 2002, listing his first half of 2003 listed in Hong Kong before the end of 2003 another backdoor listing in the mainland A shares. After the auspicious active cooperation with the Hong Kong Country Run Group to promote Geely car market in Hong Kong, after suffering a long time, in May 2005, Geely Proper Glory finally completed the three other shareholders of the company's acquisition of equity as the sole shareholder of the company, listed Geely Automobile has about 60.68% of the shares , which successfully listed in Hong Kong.
Mr. Li is not short of money now.
Wuhu City, bank loans, we have paid off; Development Bank, 2.4 billion loan procedures are done, we just spent 5 billion. Next year, we expected to once again become a non-lending business. said. are weak compared to the Geely, Chery behind the huge financial support. It is financed mainly from the several state-owned investment company, almost no bank loan, nor is a public listed company.
Yin Yao that, for Chery distinctive investment model that companies, healthy cash flow is very important. But that is last year, Chery Cowin flagship product sales are sluggish, produced only a single month was 12 to 61 wholesale distributors, thanks .2005 shore of the situation QQ, Chery Automobile whole line, coating line at a time when Chery, the new engine plant, a comprehensive R & D MPV and SUV S11 spread the cost of stalls is already spilled. Chery rolling development can only rely on their own this road. There is no adequate funding which automobile manufacturers, coupled with the limited self-financing capacity of the main markets and the city there is a problem, not as a source of funds Chery Yin Yao made it so easy.
capacity in the finance, accounting disadvantage Chery, Geely walk in the front.
Some experts said that as a mainland private enterprises, select listing of channels, the big companies on the international stage up, take advantage of this excellent financing platform for enterprise development and maturation is extremely beneficial.
overseas strategy: own brands of collective mad
September of this year, the Frankfurt auto show for the first time the shadow of China's car, the bright flag is also flying in over the Frankfurt Motor Show. play flag the hands of large enterprises is not known, but little-known in the international market, China Zhejiang Geely Holding Group. Compared with the brilliance of Mr. Li, Chery chairman Yin Yao seems to have come down. claimed that whether business-to long-term future planning, whether at the enterprise scale become bigger and stronger, in the economic globalization today is the tough and aggressive, and whether to create an international brand with the desire to enhance competitiveness. overseas strategy not only indicates the life of a business how much tension, also decided to seek a business opportunity to the number of international status. However, no correct estimate of its own power, there is no accurate foresight, and mature opportunity to bet his life in overseas markets It is unwise.
Once opened the floodgates automobile exports to the Chinese car companies can no longer contain the complete sets of parts) 551 000, an increase of 154.6%, equivalent to annual exports of 403,000 in 2004 to 136.7%, an increase of 165.0%. China's own brands, Geely, Chery, Great Wall showed strong growth Dengjun momentum.
. and to make Malaysia as a springboard to enter other ASEAN markets. The two sides have decided to present the East Coast to set up factories in Malaysia.
Chery International, described the person in charge Chery's overseas strategy: The first stage started from the Middle East market, followed by the second stage, medium-developed Southeast Asian market and Eastern European market while the third phase in 2007 focused on the North American market. last year, Chery also signed a U.S. company, to export cars to the United States, plans to complete in 2006, 5 new models, sales in the United States in 2007, when sales target of 250,000. However, Chery targets to achieve U.S. exports only possibility is that exports became the main way of selling Chery. Yin Yao said that in 2005, Chery The export volume will reach its 30% -40% of total output, and the future of this proportion will increase. This means that Chery will be betting on the future development of the overseas market, but if the proportion of exports accounted for the overall yield of 50 Chery %, Chery will face a number of risks. After all, decades or even relative to international giants a century of automotive manufacturing experience, Chery is still somewhat immature, their products must also be desired. Despite the courage, but once the sales are sluggish would cause irreparable brand damage.
2005 years will do, count about Geely and Chery's exports alone, and do not feel excited about the place. Chinese companies keen to export its own brand, in the current situation, but is a dream. in the domestic market is not dominant, the brand strength of the case of relatively small, round to seek overseas development, are wrong.
At this point, Mr. Li casual no problem, when the steady Yin Yao also boasted the same time, it really is a tragedy.
the hares: only ever rival Geely and Chery
seemingly sympathetic, in fact, both in the domestic market or overseas market has become opponents. from the product line, although the positioning of different, Geely Shanghai Maple Chery cars and the price range rather, Chery QQ and directly facing the pride of the siege of Geely. with car dealers in the Chinese market, competition will certainly be there. from own brand perspective, who is the representative of China's independent brands? admit defeat would certainly not hand over Mr. Li, while the Chery brand stands for holding high the banner of the autonomy is not willing to fall into the hands of luck. In foreign markets, they have to face come to find cooperation in the same broker, who can be lucky? also is China's automotive products, foreign consumers will choose? Who is more competitive? little difference in the quality of the case, the price of Chinese competition means war will continue to play overseas.
own brands for two prospects for the future development of the need to raise a child is awake, Geely should be in management, capital, and human resources to enhance the controllability of their own development. ..