1 10 January, a layer of the Beijing Xidan Joy City Guide Apple just opened, the sea of people, each person holding an iPad or iPhone, relish chance to play all night.
2010 onwards, in China, to buy Apple products to be labeled as a Each young people to be able to have a new Apple product proud. At the Forum,
never had a cell phone, allowing operators so helpless stricken. Has never been a computer, so that consumers so crazy.
products in the face to force Apple to expand the channels of China, in the end to what kind of structure going on, then the consumer can not wait for iPhone 4 ask, is the channel not to force, or Hunger marketing play too far?
yesterday there were rumors that China Mobile Group in Shandong, Sichuan, Shaanxi, Shanxi and Henan provinces sell iPhone 4, incoming source is Apple's agents and distributors. Although none of the parties to comment on the matter, but now the question is whether Apple will continue to expand sales channels in China it?
IT commentators, Li Yi (microblogging) views on the matter is that in 2011 Apple's sales channels in the Chinese market will be greatly expanded, estimate the basic rules of the game will be: can have more for Apple Yahuo, anyone can give priority to join.
structure of sales channels are now all Apple began the second half of 2008, the former senior vice president of China HP IPG Qiuqiu Liang, general manager of China as the Apple, the Apple of Apple headquarters and China had slightly confusing adjust the channel, and now Apple's sales channels in accordance with the Mac, iPod, iPhone, iPad products into four categories, while each product category was divided into the following different sales channels.
the iPhone, iPad tablet PCs and the emergence of the eyes in the channel, now in accordance with Apple's products have been from the original series and non-CPU CPU series divided into two categories, according to the today's computer products Mac (the original series CPU), digital player iPod (the original non-CPU series), mobile phones iPhone and iPad tablet PC by the four categories.
With iPhone, Apple's new products come out and iPad tablet PCs, Apple also increased the different sales channels. iPhone, the regular sales channels currently relatively small, relatively unique distribution channels, only the Apple Store online store, Apple Store three channels for retail and China Unicom, which authorized Suning, China Unicom, iPhone, sales of its part of the contract. Despite earlier rumors Founder Century, Changhong, and ECS has three IT distributors have access to Apple's iPhone, the total generation of power, but the rumor has not been confirmed by any vendor, these three distributors are not formally delivery.
iPad sales channels are relatively more often. Apple's official, at present there iPad formal channels to purchase Apple Store online store, Apple Store retail store, Apple resellers and Apple Experience Center campus four.
Similarly, more than four sales channels iPad is also responsible for Mac and iPod sales of two products. According to one informed source, is now before Apple's sales channels and the biggest change is in Beijing and Shanghai has opened four directly managed by Apple's Apple Store retail outlets. Apple's headquarters in accordance with the planning, the rapid development of the Chinese market, within two years Apple plans Apple Store retail outlets in China increased to 25.
the source said: sale of the entire line of Apple products, the rest of Apple's sales partners were responsible for selling different types of products, including Digital China Digital China @ Hong Kong physical store, Gome, Suning, and various stores, including a unified dealer known as Apple.
Wang said, Apple Apple dealer has been divided into high-quality dealers, Apple Shop, Apple authorized resellers and authorized dealer four industries were faced with different customers, different sales products, but also enjoy different levels according to different treatment.
difference is more refined, Apple premium reseller of Apple products for the franchised shops or stores, Apple Shop is for the distribution of multiple brands, including Apple Computer and electronic products store or shop, and the remaining two Authorized dealers are mainly for big clients or customers of different industries.
variable channels in China
While Apple CEO Steve Jobs has never visited China, but Apple's hot-selling products in China, and the Apple channel increase, suggesting that Apple Headquarters optimistic about sales in the Chinese market.
Apple's iPhone, sales in China and even the emergence of the phenomenon of out of stock.
last Sept. 25, Apple and China Unicom announced the iPhone 4 mobile phones on sale, the former selling bare metal, which calls for contracts to sell with machines, iPhone 4 mobile phone within two days, set two hundred thousand, its sales because many
but IT commentators Liu Xingliang (microblogging) to do something about the question: the early years, because Apple does not attach importance to the headquarters of the Chinese market, so China does not re-sales tasks, Apple will choose agents carefully selected according to their characteristics, such as the Founder century, mainly for government, finance, education, printing, etc. industry to provide IT solutions to a class of suitable agents Mac computer products, Apple will not give the distribution of consumer products like iPhone.
Li Yi said.
rumors about Apple's very strong distribution channel, most likely one is to change the pattern of the Chinese Digital Distribution boss out, Founder Century, Changhong, and ECS has three IT distributor to obtain Apple The total generation of iPhone, right.
If the formation of this new pattern, which means that consumers will be able to Su Ning from China Unicom and its authorized retail stores and Apple online store outside of the three channels and find new ways to Buy Apple iPhone, Apple iPhone, and help alleviate the shortage situation, and China Mobile may get from the channel where the iPhone, the new goods.
senior communications experts, however, as the network president to fly Xiang Ligang (microblogging), and do not agree with this statement, he said: TD version of the handset, the two sides could also cooperate to achieve. management is extremely strict, Apple officially announced the final result, all variables are present, after the earnings report Digital disclosed in advance to obtain the Tablet PC Apple iPad distribution rights, although the special Digital said in a statement after the earnings report statement is wrong, but still lead to blame Apple, Digital China has yet to receive distribution rights iPad tablet.
Apple told a reporter asked the Chinese side, the usual channels that the changes will not make any comment. This is Apple's worldwide propaganda strictly the same caliber, in each new product from Apple before, there will be a lot of rumors, but the end result is always surprising.
channel change for Apple, and another do not wish to be named, who for many years in the field of channels, said: . But the past few years to see the huge potential Chinese market, Apple headquarters does change his attitude, and increased investment in the Chinese market. many of the channel may be to accept Apple's strict management, because, after all, better money.
but Apple says, not to introduce Which partners gained the right to sell Apple products because
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