Recently, the author both in Qingdao City, a phenomenon found in the local media for the masterpiece in one of the media advertising of products, another media for several consecutive days of negative reports. In the past month, the author has been found to have this happen twice.
In fact, the discerning eye can see, the production of negative reports because the product is not in the media and in other media to run the ads. Of course, these reports may have been true, the product a lot of problems do exist, consumers have also been a large number of complaints. However, if the products on the ads, negative reports should not be there.
competitive in today's era of media, advertising revenue is no doubt to maintain normal operation and development of dynamic media, an important factor, but the media can not blindly pursue economic interests because of the loss of credibility. The content itself is not the real problem of negative reports, and change the taste of this is done because it was not a negative ad the way they report. The resulting public will be questioned, the media do not get negative reports because of the economic interest, then do not because of positive reports that have benefited? Also, there are many problems if the product really, its advertising is not there another media published the suspect false advertising? As a result, news media credibility and the credibility will decline in the long run it is not conducive to the growth media. Therefore, the news media should properly handle the social and economic relations between the two, the correct guidance of public opinion to play a role. (Wang Wei)
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